Sunsilk-Co-Creations

Sunsilk introduced six of it’s co-created product–Damage Reconstruction, Dream Soft & Smooth, Hair fall solution, Anti-dandruff solution, Lusciously Thick & Long and Stunning Black shine variants– in Pakistan together with four zen experts Jamal Hammadi, Teddy Charles, Tom Taw and Dr. Francesca Fusco.Converge Technologies being their Digital Agency is providing SMS, IVR, Online advertising and Digital PR services.

The main idea is to create  an overwhelming digital presence influenced with talkability and to own all the keywords relevant to ‘hair care’ on multiple digital mediums.

Following are the service provided:

• SMS “Sunsilk” to 5892 or call 0800 Sunsilk IVR and not only win exciting prizes but know the Expert for your Hair Type and get weekly hair tips from them.
• Online Advertising on various local and international sites via Google, MSN, Yahoo and Facebook text ads. (Case in point.
• Digital PR campaign to sign up Online Ambassadors and social content:
  • Microsite for Experts
  • Facebook fanpage
  • Twitter page

Converge Technology is the first of its kind Digital Agency of Pakistan, firmly knitted with leading local and international mobile operators, marketing organizations, content providers and premier global industry trade associations such as Pakistan Telecommunication Authority, Mobile Marketing Associations, Pakistan Advertising Society, etc. These alliances have enabled Converge to standardize its procedures and have facilitated in making the organization a trend setter in launching and leading some of the biggest Pakistani brands to the Digital Marketing Arena.

Sunsilk Hair Products

Everybody has a different hair type and cannot all be treated in the same way. Sunsilk hair products are one of the biggest well known product brands in the world and is dedicated to solving your hair problems and understand them like no other company can. Sunsilk is advertised regularly and is seen almost everywhere from television commercials to radio broadcast and always in our supermarket catalogues, they have a large reputation and is considered an essential for most women so that they have the hair they desire.

Sunsilk hair products are well known for there ability to turn boofy, frizzy hair into silky smooth hair and is a very popular product among the women. Not only does sunsilk smell great they also are very effective in fixing breakage in hair and locking in moisture to keep your hair soft, smooth and giving you that stunning look.

Being around since the 1950’s sunsilk definitely know the hair care and styling industry.

Sunsilk comes in colour coded shampoos and conditioners, creams, and sprays of all kinds. The market is targeted at women looking for a quick and easy solution to any hair problems they may have. Sunsilk hair products have many different purposes such as:

- Repairing damaged and dry hair

- Preventing colour fade

- Making hair shiny and without any frizzes

- Keeps hair silky smooth with regular use

Sunsilk hair products have also started introducing products for men and hair styling products such as mousse and hairspray to help both men and women with styling their hair to however style they fancy.

No matter what type of hair you have, whether it be curly, thick, thin, soft, frizzy, long, short, medium, dry, oily, coloured etc, sunsilk will always have the right product for you, below are listed some of the most popular sunsilk products:

Shampoo and Conditioner Range:

- Fresh for longer

- Scalp care

- Moisture therapy

- Total care

- Silky and straight

- Super shine

- Anti flat

- Anti-friz

- Colour lock

- Detox everyday shampoo for men

Hairstyling Range:

- Finishing shine serum

- Extra strong hold lacquer

- Volume boost mousse

- Natural volume mousse

- Flexihold hairspray

- Sunsilk paste

- Sunsilk curls

With the aid of sunsilk hair products you can kiss goodbye your bad hair days and start enjoying the great feel and look of your fresh, clean, shiny new hair.