Pepsi Cola release new tv ad spots for X Factor premiere. One of them features Michael Jackson, Ray Charles, Britney Spears Maria Carey, Kanye West, ending with the question: Who’s next?
From adage - The soda giant's much-anticipated tie-up with Simon Cowell's new music competition includes a brand anthem, as well as a spot highlighting Pepsi's $60 million relationship with "X Factor." The two spots will only air during the show for now, though there's a possibility they could be aired more broadly later this year. Both commercials include the tagline "Where there's Pepsi, there's music," running alongside its main themeline, "Refresh Everything."
The brand spot is a greatest-hits list of sorts, featuring cuts of Pepsi ads relating to music. Michael Jackson, Ray Charles, Mariah Carey, Kanye West and Britney Spears all make appearances before the ad asks, "Who's Next?"
From adage - The soda giant's much-anticipated tie-up with Simon Cowell's new music competition includes a brand anthem, as well as a spot highlighting Pepsi's $60 million relationship with "X Factor." The two spots will only air during the show for now, though there's a possibility they could be aired more broadly later this year. Both commercials include the tagline "Where there's Pepsi, there's music," running alongside its main themeline, "Refresh Everything."
The brand spot is a greatest-hits list of sorts, featuring cuts of Pepsi ads relating to music. Michael Jackson, Ray Charles, Mariah Carey, Kanye West and Britney Spears all make appearances before the ad asks, "Who's Next?"
Watch the new video ADS here:
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